Virgin Money aimed to develop a new banking application that incorporated AI to offer innovative features and an enhanced user experience. The goal was to simplify financial management for its diverse customer base.

Faced with a tight deadline, Virgin Money's in-house development team collaborated with Makerz, a digital agency known for its creative prowess. Makerz led the creative team with a goal that went beyond just meeting the deadline. They aimed to elevate the creative vision, push the app's features further, enhance its appearance, and significantly improve the user experience.